Contribute to the HorseTech Market Report


Feedback from delegates who attended the inaugural HorseTech Conference at the Royal Veterinary College in London made it very clear that there is a major urgent need for a comprehensive market report on the global HorseTech industry.

Major consulting firms produce expensive analytic reports for the human healthtech market and they are a very useful resource for the sharing of best practice and make an invaluable contribution by driving awareness of and investment into innovative practices. Unfortunately the HorseTech market is much smaller (it’s actually dwarfed by even the human healthtech conference industry!) and few who work in it would be prepared to pay for a copy (as we’ve all always got horses that we want to spend our money on!) so we thought why not collaborate to produce a comprehensive free report that could be shared freely.

We’d like to encourage you to participate to help us make the HorseTech Market Report a document that:

> Demonstrates the opportunity to scale collaborative efforts and inspire those in the tech industry to work with and invest in the Equine industry.

> Shares global best practice and helps everyone become more aware of the opportunities to use tech to enhance the welfare and enjoyment of horses.

> Widens interest in horse welfare, highlights the value that horses make to society and contributes to ensure a relationship with horses remains relevant to the next generation.

> Key topics that will feature in the report will include market analysis of Wearables, Microbiome, Genomics, Big Data, Apps, Sensors, Therapies, Regenerative Medicine, Nutrition, etc.

If you would like to contribute or have suggestions for the report please get in touch via email ( You can also use the following form if you would like to review a particular HorseTech device/app/service (these reviews will feature in the appendix of the report and will be a useful resource for readers):



Although we will be launching the HorseTech Market Report at the Dubai International Horse Fair on the 15th March 2018 there is no absolute deadline for reviews as the appendix containing the reviews will be available for download and we will be able to add reviews as and when they are completed (it would be great if we had them submitted by then for inclusion but it won’t be a big issue if this part of the report isn’t comprehensive/complete and remains ‘a work in progress’).

Applicants will be sent a review template to complete on the tech that they have been selected to review. This will help ensure the reviews are consistent and enable readers to search key words/topics/areas of specific interest etc.

To get a wide range of tech reviewed and to avoid multiple repeat reviews of the more popular tech we’ll use the submitted forms to select reviewers. You are very welcome to apply to provide more than one review and multiple authors can also submit reviews.

If you are the developer of the tech you can also apply to review it but it’ll probably read better if it’s a review written by one of your customers so perhaps encourage them to submit a review?

We cannot pay contributors but credit to all contributors will be provided in the market report that will be made available free of charge. If you’re a student or work in the voluntary sector and would like financial assistance to buy/borrow tech for a review please let us know as we will consider these opportunities for assistance.

DRAFT Table of Contents

1. Executive Summary

2. Industry Highlights and Market Overview

3. An Introduction to the HorseTech Market

4. Global Markets (sizes and projections)

5. The opportunity for HorseFirst innovation & Translation to human markets

6. Major challenges and opportunities facing the HorseTech market

7. HorseTech market briefings:

> Equipment
> Apps
> Nutrition
> Pharmacy
> Breeding
> Sleep
> Wearables
> GutHealth
> Biosensors
> Cardiology
> Neurology
> Supplements
> Therapies
> Genomics
> Hoof care
> Websites & Social Media
> The stable environment
> Education & Training
> Big data & Machine Learning
> Regulation
> Surgical
> Stem Cell & Regenerative Medicine
> Longevity & Anti-Ageing
> New market entrants

8. Conclusions

9. HorseTech Product/Service reviews:

> Accuplex Diagnostics
> AlivecorVet ECG
> Arioneo (Orscana)
> bActivate
> Centaur Biomechanics
> ClockItEQ
> eHorse
> Ekico connected boots for horse rehab monitoring
> EQStable app by Zoetis
> Equilume
> Equilux Performance Lighting
> EquineMediRecord
> Equine Salt Therapy
> Equine United App
> Equinosis Q with Lameness Locator
> Equiotic
> Equisoft Horse Management Systems
> EquiTempo
> EquiTrack app
> Tracker
> E-Trakka System
> Flexineb Equine Nebuliser (by Nortev)
> HorseDialog app by Zoetis
> Horsepal app
> Horse Rider SOS
> iPulse connected girth by Arioneo
> KurtSystem
> smart holter
> Optomed Dynamic Respiratory Scope
> Piavita Vet System
> Pixio Auto-Follow Camera
> PlusVital Equinome Genomics
> Pocket Stable
> Polar Equine Training Systems
> PolyTrack by Martin Collins
> Saferider
> Seaver Girth
> SeeHorse Wearable
> Systems
> SpaceLabs Lifecard
> StableLab
> Stable Mate App
> SteedWatch
> pressure measurement
> Tharos
> Track My Hack
> Trackener
> Veterinary Advances
> WhipChip by ESIT
> ZadelWing

10. Glossary of HorseTech Terms