Saab (Sweden)
About: Saab is normally known for it’s world leading military aircraft and submarines but they’re now collaborating with the Swedish Equestrian Federation in a ‘Ridsporten Innovations’ project to identify and create an interest in technology for young people who are active in equestrian sports. Saab’s Stefan de Flon has explained that the company has a constant recruitment requirement and wants to increase the proportion of women and sees the project as a way to bring girls interested in technology while enabling the company to apply their tech knowledge to the equestrian industry. Madeleine Malmsten is the project manager.