Quick guide to the HorseTech being showcased at the Dubai International Horse Fair

The next HorseTech Conference is being held as part of the massive Dubai International Horse Fair (the biggest equestrian event in the Middle East as it welcomes 10,000 visitors) so if you’re going and would like to meet with any of the HorseTech Conference Presenters or their Company representatives please email your details to HorseTechConference@gmail.com and we’ll happily introduce you.

On the exhibition floor there will be booths showcasing some exciting HorseTech innovations and while we’ll be checking them all out on our visit (and hopefully updating this page with some video interviews from the exhibition floor) here’s a quick A-Z guide to help ensure you don’t miss any innovations if you’re making a flying visit:

Applied Cell Technology Ltd (Budapest, Hungary)

Applied Cell Technology developes and distributes a patented technology that ensures better preservation of the genetic material. It Increases spermatozoa survival and this way improves semen quality. Stand 6B-86.

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Barriers International Ltd (Foxley, England)

Barriers International have been manufacturing barrier systems for more than 30 years leading the field in Concept, Design, Technology & Safety. Our systems are used in many sports including horse and camel racing.  Always at the forefront having our own recently built factory with new machinery including a very well-equipped testing laboratory. Manufacturing to the highest specification using high-grade, virgin, UV stabilised polymers, we do not use reground materials in our processes. We can provide solutions to all sport barrier requirements and pride ourselves on the safety, durability and adaptability of our products. Stand 6B-60.

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BEKPINAR Horse Race Equipments (Istanbul, Turkey)

Bekpınar Starting Gates are galvanized. Therefore, our machines are guaranteed against to oxidation for 20 years. Starting Gates are covered with polyurethane packs for riders and horses’ safety. After Selling, we guarantee replacement part for 10 years.We have an acid for maintenance service. Barrier and Fence are produced the material not broken, movable because of UVA quality this material, they are not effected by air conditions. Bekpınar fence and barriers absorb shocks. By this way the risk of injuring reduced. Bekpınar Company manufactures Sand-Mixer for sophisticated footing preparation for races. Stand 6B-80.

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BIOCOVET Veterinary Health & Science SL (Granda, Spain)

We at BIOCOVET aim at dedicating ourselves to  provide professionals  in veterinary, physiotherapists and osteopaths with the best technology and excellence in service, improving animal health standards through preventive and therapeutic care.Our leading technology used in the DCD Animal Health device has been developed for the rehabilitation,  the physical therapy  and the sports therapy. A  non-invasive and painless technology that offers a pleasant experience and optimal results, allowing the animal to get back to competing in a shorter period of time. Stand 6B-43 

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Centrum Dry Needling Andrea Schachinger (Abbenes, Netherlands)

Equine Dry Needling is a unique therapy to treat problems originating from muscles and fascia as limited mobility or performance loss in horses. As a western needle therapy, Dry Needling works on so-called trigger points to relieve affected structures of the equine body. Trigger points (palpable nodules in the muscle tissue) are caused e.g. by overwork. Andrea Schachinger has translated Dry Needling to veterinary medicine. It is a highly effective and animal-friendly approach for prevention and cure, especially beneficial for sporthorses. We offer treatment of horses and training for professionals. Dry Needling is also applicable to other species e.g. camels. Stand 5A-5.

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Corton BV (Overijssel, Netherlands)

Corton is the number one specialist in the design and manufacturing of high-end horse stables. We exclusively deliver products of top quality in which no concession is being done to animal welfare, safety and durability. In our modern production facilities in Kampen, The Netherlands, we use the latest construction methods and materials. Corton produces a wide range of standard products that can easily be made to measure any specific demand. Through the years we have built stables for many professional stud farms, riders, riding schools animal asylums and zoos but also private horse owners regularly find their way to Corton! Stand 6B-81.

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ECM Echo Control Medical (Angouleme, France)

ECM designs and manufactures portable ultrasound scanners since 1984. Now part of IMV Technologies Group, our current range is made of the IMAGO ultra-portable unit, the EXAGO portable unit, the EXAPAD a full touchscreen system with high end image quality and the last born : the EXAPAD Mini. You will also find out all probes and accessories for ET and OPU technique. Our systems are especially dedicated to orthopedic & back diagnostic on equine. We also provide expertise to our customers together with a fast and efficient after-sales service. Come and see our systems and accessories (IMV reproduction products, Polysem gloves…). Stand 6B-45.

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Equine Products UK Ltd (Newcastle, England)

Equine Products UK Ltd enters into its 37th year in business in 2018. Dealing with over 40 countries worldwide and a large presence in the UK and European markets, the company is constantly improving and diversifying. Stand 6A-61.

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Equiteam GbR ( Braunschweig, Germany)

Equiteam is a small but quality oriented BioThane products manufacturing company from Germany. All products are self-invented creations. Equiteam developed an array of great products that combine all the talents and know-how of our experienced team. Saskia Rohn, a hippotherapy riding therapist, and Tina Meier, a horse trainer since 2010 know all the requirements needed to make an outstanding piece of riding equipment. This experience is most evident in the Equizaum, which is not only practical, but also so aesthetically pleasing that it won several awards for innovation. Stand 5A-3.

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Game Ready Equine (Abu Dhabi, UAE)

Game Ready® Equine is the secret weapon of top riders and veterinarians for preventing injury in their horses and speeding recovery from a multitude of ailments. The Game Ready System is used for post-workout therapy, chronic lameness, acute lameness, cellulitis, tendonitis, pre- and post-operative care, bowed tendons, stocked-up legs, wind puffs. Delivering dry cold and active compression, Game Ready Equine utilizes the same physical therapy and athletic training principles relied on by human athletes, calling for the use of RICE (Rest, Ice, Compression, Elevation). Stand 106.

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Gummiwerk Kraiburg Elastik GmbH & Co. KG (Tittmoning, Germany)

For 50 years KRAIBURG has been developing and manufacturing animal-friendly, soft and at the same time robust high-quality rubber floorings made in Germany. BELMONDO® rubber floorings provide individual solutions for the most demanding requirements in the horse stable, on the paddock and on the walkways. With BELMONDO® rubber floorings you promote species-friendly horse keeping! Furthermore, you minimise costs, litter material and labour. Stand 5A-1.

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HippoBED (Eslov, Sweden)

HippoBED are horse bedding from natural Norwegian Pinewood and can’t be compared to other market bedding brands as it is not a byproduct. Our product is dust free and has high antibacterial properties. It is also (scientifically) proven that the Norah pine extract has essential antioxidant properties which helps keep barn air fresh and clean. The characteristic fresh pine scent will permeate the stable as soon as the bags are opened providing a fresh scent  which will be appreciated by the horse and its rider. Stand 6B-46.

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HRP EQUESTRIAN (Kent, England)

Inventors of the award winning scientifically tested pressure relief and cooling HRP Wing® Saddle Pads. Stand 6C-84.

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Kerax Limited/Equimulsion (Lancashire, England)

Equimulsion are experts in equestrian surface repair and improvement treatments for tracks and arenas across the globe. Keratrax from Equimulsion is a scientifically developed emulsion that will protect your surface from the elements meaning it could last upwards of 4 years longer than before. Stand 6C-51.

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Martin Collins Enterprises Ltd (Hungerford, UK)

We design our surfaces with individual disciplines in mind, and each works to ensure optimum performance, stability and durability. From prestigious events to racetracks and livery yards, our equestrian surfaces are the number one choice, all over the world. Stand 6A-65.

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Mirza Equestrian Equipment LLC (Dubai, UAE)

HESAN AL SAREEA is a well-established and zestful leader in equestrian equipment trading in DUBAI. We have always been passionate and vigilant to understand that hunger and thirst not mere demands of horses, but many more. We have had a successful global impression in GCC and other countries like Africa, Europe and Latin America. As our tagline ‘Magnifies Equine Talents’ says, we empower your horses with health, talents, charm and vigour to boost the confidence of its master. Stand 6C-31.

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Plusvital (Dublin, Ireland)

Plusvital has been a leader in equine science since its formation in 1975. From the introduction of the iconic Racing Syrup to the market over 40 years ago, Plusvital has continued to develop innovative scientifically-based supplements for the serious competitor in racing, breeding and equine sports. Powered by Equinome’s cutting-edge genomic tools, Plusvital also provide state-of- the-art genomic tests which analyse the DNA of the horse to predict optimum race distance, optimum race surface and performance potential. Plusvital’s genetic testing clients include leading trainers, owner and breeders in all of the major Thoroughbred regions around the world. Stand 114.

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SUD OUEST ALIMENT (Haut-Mauco, France)

SUD-OUEST ALIMENT, subsidiary of MAÏSADOUR, is a leading animal nutrition company. MAÏSADOUR is one of the biggest French cooperatives implanted all over the world. SOAL RACING was created for all high-level horses and for all disciplines: horse racing, endurance, and eventing… without forgetting breeding. Launched in June 2015 on the French market, SOAL RACING feeds are already on sale in several countries and continents such as the United Arab Emirates, the Sultanate of Oman, Qatar, Morocco, Spain, South America, etc. Stand 6B-84.

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NOTE: If you’re going to the Dubai International Horse Fair and have news to share on a HorseTech innovation please get in touch via HorseTechConference@gmail.com with your contact details and we’ll add you to this listing and try and make time for an interview. 

Do we need to move beyond pen & paper before HorseTech can add consistent value?

Often a trainer or owner will ask how they can start validating the advantages of a horse tech that they’re using or how they can start putting to use the data being collected and shared from a sensor (eg. the credit card sized ECG machine that they can buy on Amazon for $99) and I have to tell them that they might need to step back and get the basics in place first.

Look around and you’ll notice modern workforces are challenged with the collection and communication of massive amounts of data and using paper and pen leads to such a significant loss in productivity that you would struggle to find any major corporations that haven’t already moved on and have staff using mobile devices. With most horse owners and trainers still using paper (or using their heads to keep records of things) it’s making the HorseTech market a particularly challenging environment for tech adoption but also one that holds lots of promise.

Often the goal is to go “paper free” and this often fails because pen and paper actually works well and most people are familiar using it. Experience tells us that better outcomes are achieved when trainers, breeders, owners and Vets want to experience the advantages of using data to drive productivity, gather insights and better serve customers.

HorseTech Conference Producer David Doherty got the chance to meet with Alan Rice (Systems Consultant at Equisoft)  at the recent ITBA Expo in Kildare and he was kind enough to talk to camera and demonstrate some of the key features that customers can benefit from when they start using their popular horse management software:

Equisoft have 200 client sites in over 16 countries and have built a reputation for quality and service from their 25 years in the equine industry so if you need Horse Management Tools (in addition to custom products they already have online systems for Horse and Stud Management, Racing Administration, Horse Shipping & Quarantine, Horse Insurance available off the shelf) so if you’d like to find out how it can improve productivity in your organisation and provide you with a platform on which to start validating tech choices you’re making and developing real time insights from interventions to advance the performance and welfare of your horses please don’t hesitate to reach out to them.

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Equisoft Ltd, Curragh Grange, Newbridge, Co. Kildare, Ireland. Email: info@equisoft.ie
Phone: +353(0)45431680. Follow EquisoftLive on Twitter.

Equine Hoof Care Tech Challenge

On the exhibition booth of the Irish Master Farriers Association at the recent ITBA Expo in Kildare I got the chance to meet with Andrew Mahon, Master Farrier and Lecturer at the Irish Master Farriers Association. Andrew is a 3rd generation Farrier with an in-depth appreciation of the history of the Profession and has incredible vision for it’s future and the opportunity to use tech.

It gave us the idea to run a little HorseTech challenge to bring together some of the smart tech people attending and following the HorseTech Conference to work with Andrew to work on ways to use tech to advance Equine Hoof Care:

Please watch and share the video of Andrew setting down the challenge and share your ideas with Andrew, help him get set up with tech (perhaps a 3D Scanner/Printer), work with him on his ideas and help build on his experiences and vision.

As part of this challenge we’re going to have Andrew nominate a speaker for the next HorseTech Conference. Impress Andrew and you’ll get the opportunity to present to a global audience on your innovative work and will be introduced to the investors and global equine industry partners that are involved with the HorseTech Conference.

For more details or an introduction to Andrew contact the HorseTech Conference Producer David Doherty (at HorseTechConference@gmail.com). You can also find out more about opportunities to work with Andrew at the Irish Master Farriers Association by visiting their website: IrishMasterFarriers.com

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Join us at University Centre Sparsholt for the “Today’s Technology: Optimising Equestrian Performance” Research Colloquium (16 Feb 2018)


University Centre Sparsholt presents “Today’s Technology: Optimising Equestrian Performance” – a research colloquium on Friday 16th February 2018 (9.30am – 18.30pm).

Guest speakers will include:

The day will consist of research seminars presented in the morning, followed by lunch (included), and the afternoon will then be spent in Sparsholt Equine Centre with a biomechanics seminar and demonstration with Russell McKechnie-Guire.

Gait analysis workshop

The topics discussed will revolve around developments in the latest technology available to optimise the welfare and performance of performance horses in a range of disciplines from a physiological perspective.

For more details and to register please visit the event webpage (be quick as the full day ticket costs just £60 and there are only 130 available places). For further enquiries and group/student bookings contact Sparsholt Course Tutor Claire O’Brien (email Claire.obrien@sparsholt.ac.uk).

*** UPDATE: 16th February 2018 ***


Click here for more details about contributing to the HorseTech Market Report and if you have any questions on the talk please ask them on Twitter @Horse_Techie or email HorseTechConference@gmail.com.

Join us at the ITBA Expo (27 Jan) for the launch of the inaugural Dubai HorseTech Conference #Expo18

HorseTech Conference Dubai lowres

On Saturday the 27th January 2018 at the Irish Thoroughbred Breeders Association Expo at the Goffs Sales Complex we’re organising a little get together to announce the next HorseTech Conference which will be held on the 15th March 2018 in Dubai (UAE).

The meet up (like all the HorseTech Conferences) will be live streamed free of charge (similar to how we launched the HorseTech Conference at last years London TechWeek) . If you’d like to join us for the meeting (either in Kildare or on the livestream) please enter your details in the following form and we’ll send you an invitation.

* * * Update Sat 20 Jan 2018 * * *

Some HorseTech highlights that you’ll not want to miss at the ITBA Expo:

13:30pm Friday 26th Jan: EnerGene-Q10; all you need to know about the world’s first nutrigenomic supplement for horses (PlusVital)

Click here to watch PlusVital CSO Prof Emmeline Hill presenting at the HorseTech Conference at the Royal Veterinary College London.

3pm Friday 26th Jan: “The FutureProofed” seminar

Featuring ‘Industry trailblazers’ David Jennings (Deputy Irish Editor of the Racing Post) (MC),  Joseph O’Brien (RaceHorse Trainer),  Amy Marnane (Consignor),  Lisa O’Neill (Champion Jockey), Kevin Blake (Racing Journalist/Broadcaster), Cathal Beale (CEO of the National Stud) and Patrick Roche (Member of the Board of the Association of Irish Racehorse Owners).

7pm Friday 26th Jan: ‘What if – A Vision for 2028’ panel discussing key challenges facing the industry. Panellists will be tasked with identifying the problems the industry faces and suggesting actions that need to be taken. 

Panelists include Leo Powell (Editor of the Irish Field), Joe Foley, Kate Harrington, Joe Osborne (Group CEO, Godolphin), Eddie O’Leary (Racing Manager, Gigginstown House Stud), Jessica Harrington (Trainer & Irish Times Sportswoman of the Year 2017) and Louis Romanet (Chairman, International Federation of Horseracing Authorities).

9:45am Saturday 27th Jan: Feeding for the Future talk by Bluegrass Horse Feeds


11:45am Saturday 27th Jan: An Innovation & Technology Dragons Den sponsored by Allied Irish Bank will feature Sean Gallagher from the RTE’s Dragons Den as the Dragon and 6 entrepreneurs competing head to head for recognition:

Most Innovative initiative/Business for under 30’s: Fiona O’Dwyer (My Equine PA) Vs. Pierce Dargan (Equine Medi Records)

Best Established Small/Medium Enterprise serving the Thoroughbred Industry: Sean Cooney (Botanica International) Vs. Jim MaGill (Mount Mills)

Best Startup serving the Thoroughbred Industry: Margaret Wilson (Equine Data Solutions) Vs. Paul Ferguson (Equi Role Global)

2pm Saturday 27th Jan: Optimizing the stable environment talk by Sam Murphy, Founder, Equilux

Click here to watch Sam Murphy’s HorseTech Conference presentation at the Royal Veterinary College London.

3pm Saturday 27th Jan: Prosol probiotic for Horses, Irish Equine Centre


HorseTech Highlights of the Exhibition Floor include:





What people are saying about the #HorseTech Conference

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Update (26 October 2017): NewsInsider Article in the Horse & Hound (the Britain’s leading multi-platform equestrian brand, with 130 years at the heart of international horse sport) by H&H Journalist Rachael Turner:

HorseAndHound HorseTech Conference Article

Update (28 October 2017): Horse Sense in the Irish Field (the leading equestrian publication in Ireland) by Leanne O’Sullivan:

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Update (20 November 2017): Horse&Country TV: New device helps decide what rug to put on your horse.

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Introducing keynote speaker Christina Frigast MRCVS

Objective Lameness Evaluation with the Equinosis QTM with Lameness Locator® Software

Eickemeyer Veterinary Equipment is presenting the Equinosis QTM with Lameness Locator® Software. The Equinosis QTM is a body mounted inertial sensor system that is used to objectively detect and evaluate lameness in all types of horses and ponies. It is the world’s foremost field based objective lameness diagnostic for veterinary surgeons and is currently being used by more than 250 practices and universities around the world.

Equinosis QTM with Lameness Locator® Software was invented and developed based on decades of research, led by Professor Kevin Keegan, at the University of Missouri. The system consists of a tablet PC and three inertial sensors. One accelerometer is placed on the head, the other on the pelvis and a gyroscope is positioned on the right forelimb. The accelerometers measure the vertical movement of the torso which according to studies, have shown to be the most sensitive movement parameter to detect lameness in horses. The vertical movement of the head and pelvis is not influenced by the conformation and anatomy of the horse, making the Equinosis Q TM ideal for lameness evaluation of horses with fx asymmetric pelvis. The data is wirelessly streamed live to the tablet PC within a transmission range of 100 metres. For each trial analysed, a report will be generated and saved. This presents to the veterinary surgeon, in a numerical and graphical format, the presence or absence of lameness, the affected limb(s), the severity of lameness as well as the timing of lameness.

To learn more or book a completely FREE demo, please contact Eickemeyer Veterinary Equipment Ltd., UK. Telephone: +44(0)2088912007  Email: info@eickemyer.co.uk Website: www.eickemeyer.co.uk


Introducing Richard Butterworth, founder of Equine Salt Therapy

Equine-Salt-Therapy-Green Logo“Salt civilisations battled for it. Royalty measured their wealth by it and Alexander the Great fought battles on a horse that got treated by it! SALT!”

As founder of Equine Salt Therapy, Richard Butterworth is excited with the opportunity to present on the pioneering work he is doing on the installation of both permanent and mobile salt therapy chambers for the world’s leading racehorse trainers and owners at the inaugural Horse Tech Conference being held at the Royal Veterinary College London on the 18th October 2017.

He will be discussing how his globally deployed salt chambers have seen horses perform better, recover better and live better.  Starting in the stables of Black Cavier some 6 years ago Equine Salt Therapy has gone on to become a sought after natural treatment solution for horses.  Even the Ruler of Dubai is using them!  

Richard will reveal how his treatments help with skin and respiratory issues simultaneously using the dry aerosol salt that is distributed within the salt chambers.   He will touch on the results he has seen from skin rash clearance to mucus and coughs being cleared within days and how Salt Therapy also helps reduce Travel Sickness and disease spread within stables. 

Richard will discuss the importance of using this original, patented system and how the fit-out of his chambers create the perfect microclimate for optimal treatment and absorption.

Equine Salt Therapy can help reduce the reliance on antibiotics and other often harmful medications by providing a 100% natural solution to day to day lung and skin issues.  Further benefits of Equine Salt Therapy continue to emerge as the research and development continues.  

Richard has made some headway into research efforts and has liaised with vets and leading Universities in efforts to get work published. He is seeking independent support of his clinical initiatives of which a one page double blind placebo trial has been drafted.

Biography: Richard Butterworth pioneered Equine Salt Therapy some 6 years ago in the stables of Black Caviar to assist with high performance, rapid recovery and the ultimate wellbeing of thoroughbreds. Now his system, that is patent protected, is widely deployed throughout the world as trainers and owners seek to have their horses perform at their peak at the highest level. 

Richard’s background in animal husbandry together with his passion for elite sports brought alive a notion that horses could benefit from a dry aerosol salt delivery system that was effective, natural and non-invasive.  Now with 6 years of R&D under his belt he is ready to introduce it to the broader animal kingdom.

Make sure you don’t miss Richard’s presentation by registering here for the free livestream on the 18th October 2017.