WhipChip by ESIT (Turkey)
About: Whipchip is a whip developed by Esit Electronics containing an electronic movement sensor in the handle that records and processes all the motion data to accurately calculate and log how many times a whip is used and the energy being used on each swing. Collected data is stored in the whip and all historic data can be transferred to a smartphone via NFC (Near Field Communication) technology my just touching the jockey’s whip to the phone with the application installed (Android only). Video.