The history of HorseTech goes back millennia to times when equestrians studied animal psychology to refine training methods and toiled to build veritable palaces on the worlds most fertile lands to breed their valuable horses. In 2024 technology is available to make life easier for horse and rider that also promises to drive sustainable growth in the equine industry and help reclaim its position at the centre for the technological advancement of society.
Ground breaking research is advancing equine health outcomes and there are countless world changing spin offs that are advancing our health & understandings of the environment. Many of the greatest opportunities lie in creating new traditions through the sharing of best practice and we encourage you to share this report and the HorseTech Market Directory with your friends and connections.
To download a free print ready PDF copy of the 12th Edition (February 2026) of the HorseTech Market Report simply enter your contact details in the following form and we’ll send you the link to read/download your copy:
Click here to view the full list of Chapters featured in the HorseTech Market Report
Foreword by Tom MacGuinness, Founder, HorsePal.com (Page 2)
Index (Page 3)
Introduction by David Doherty, HorseTech Consultant (Page 4)
Water by Laurent Pupunat (Weo Water – formerly Waterdiam) (Page 7)
The Stable Environment by Sam Murphy (Equilux Performance Lighting) (Page 13)
Transportation by David Doherty, HorseTech Consultant (Page 17)
Alternative Vet by Roger Meacock BVetMed (Wave Genetics) (Page XX)
Surfaces by John Ormonde (John Ormonde Wexford Sand Ltd) (Page 19)
Infection Control by Maxine Franklin, AGMA Holdings Ltd (Page 22)
How Tech has killed the Equine Veterinary Degree by David Doherty, HorseTech Consultant (Page 25)
Rider Safety, David Doherty HorseTech Consultant (Page 28)
Fire Safety by Brad Wilson (Equiprotect) (Page 30)
Intelligence Research by Dr Ed Dutton (Anthropologist of Religion) (Page 32)
The Equine Semaphore Code by Meljay Turner (Author) (Page 39)
Audiology by Daniel Ferland (Ossicles Inc) & Prof Jérémie Voix (École de technologie supérieure Montreal) (Page 41)
Intestinal Microbiome by James Gibbons (Irish Equine Centre) (Page 43)
Salt Therapy by Richard Butterworth (Equine Salt Therapy) (Page 46)
Pharmacy by Hemant Patel (Pharmacist) (Page 49)
Laser Therapy by J Mark Strong (Multiradiance Medical) (Page 51)
Anti-Ageing & Longevity by Prof Sam Lingam (Consultant Paediatrician) (Page 54)
Telomere Science by Dr Bill Andrews, Founder & CEO, Sierra Sciences (Page 56)
The Horse Genome by Prof Emmeline Hill (Equine Geneticist & CSO, Plusvital) (Page 60)
Anti-Doping by Mike Payton (Event Log Limited) (Page 63)
Retraining & Aftercare by Keith Johnson (AmTote International Inc) (Page 66)
Ownership by Shayne Heffernan (HEFFX) (Page 68)
Apparel by Louisa Williams (Horseware Ireland) (Page 70)
Imaging by Gavin Mitchell (IMV Imaging) (Page 73)
Hoof Care by Fran Jurgan (HoofCare Publishing) (Page 76)
Opthalmology by Craig Robertson (Epipole) (Page 83)
Artificial Intelligence & Machine Learning by Aidan J. Connolly (Cainthus) (Page 86)
Nutritional Hydrotherapy by Sandra Murphy (Equidiet) (Page 89)
Nutrigenomics by Prof Emmeline Hill (Equine Geneticist & CSO, Plusvital) (Page 92)
Hyperspectral Imaging by Omid Salagh (Equine Technology Researcher) (Page 95)
Stem Cell & Regenerative Medicine by Tim Watson (Lipogems Equine) (Page 98)
HorseFirst Innovation & Translational Medicine by David Doherty, Curator, HorseTech Market Report (Page 101)
Psychology by Kerry M Thomas (THT Bloodstock) (Page 107)
Identity by Philip Carberry (MustangChain.io) (Page 110)
Vaccine Records by Dr Barbara Blasko MD (ElectronicVet) (Page 111)
Environment & Waste Management by Shelly Townsend (Equine Eco Green) (Page 113)
Wearables by Jeffrey Schab, Founder & CEO, Protequus (Page 116)
Chatbots by David Doherty, Curator, HorseTech Market Report (Page 121)
Websites & Social Media by Ashley Neely (Bluegrass Horse Feeds) (Page 123)
International Trade by Michael Brady (Trade Agent) (Page 126)
Copywriting by Paul Jones (PJ Copywriting) (Page 129)
Branding by Amanda MacDonald (FullGallop Communications) (Page 131)
Foaling Monitors by Andrea Banchio (C6 Foaling Alarm by Sisteck) (Page 135)
Natural Language Interfaces by Shawn Wilkie, CEO, Talkatoo.com (Page 138)
Astrology by David Doherty, Curator, HorseTech Market Report (Page 141)
Sound & Vibrational Healing by Sharon Quigley, Founder, Pythagoras Institute of Vibrational Healing (Page 144)
Secure Messaging by Lazlo Borbiro,Software Engineer & Support Specialist, LaneTelecom (Page 148)
Gaming by Rachel Mullins, Equine.gg (Page 151)
HorseTech Family Board Games by David Doherty, Curator, HorseTech Market Report (Page 154)
How Tech can make Racetracks more appealing to the Born Mobile Generation by David Doherty, Curator, HorseTech Market Report (Page 157)
JockeyCam by David Doherty, Curator, HorseTech Market Report (Page 161)
TurfTrak by David Doherty, Curator, HorseTech Market Report (Page 164)
Primary School ‘Road to Racing’ Programme by David Doherty, Curator, HorseTech Market Report (Page 167)
HKJC’s Gensō Eki (幻走) by David Doherty, Curator, HorseTech Market Report (171)
Acupuncture by Chu Tai DVM, CHI Animal Hospital (Page 175)
Equestrian Education: How horses help Humans access higher level thinking by David Doherty, Curator, HorseTech Market Report (Page 178)
Report Contributor biography/contact details (Page 185)
Synopsis of New Chapters Coming Soon… (Page 190)
The HorseTech Hackathon (Page 193)
Click here to view the list of Chapters that are coming soon to the HorseTech Market Report
The following chapters have been drafted for the next edition of the Report
3D Printing, Acoustic Testing & Noise Assessment, Air, Ancient Wisdom, Antibiotic Stewardship, Architechnology, Astrology, Audience Experience, Augmented & Virtual Reality, Bedding, Biomagnetism, BioArchiture by Michael Rice, Blockchain, Breeding, Calendars, Chelation Therapies, Climate Change Ideology, Cloning, Copper Finials, Criminality, Culture, Debunking Pseudoscience, Dermatology, Deuterium, Drones, ElectroChemoTherapy, Electromagnetic Medicine, Epigenetics, Environmental Toxins, Cryptocurrencies, Equestrian Games by Rachel Mullins, Eye Movement Desensitization and Reprocessing (EMDR), Fascia Science, Gambling, GoingStick, HorseTech Problem Solving, How Equestrianism advantageously preprogrammes the subconcious mind, Hydrogen Therapy, Hyperbaric Oxygen Therapy, Illegal Gambling, Interoception, Iridology, Lessons from Japan, Live in-play Betting, Massage Therapies, Methylene Blue, Morphic Resonance, MRI directed Laser Therapy, Neuroscience, PETP (People for the Ethical Treatment of People), Plasma Therapy, Psychological challenges for Equestrians, Racecards, Racing Digital Hub, Racing Integrity, Red Light Therapy, Smart Horse Problem Solving, Smart Stadiums, Sophrosyne, Stable Management, Surface Monitoring, Systems Thinking, The Future Equine Vet by David Doherty, The Sky Clock, The Socratic Approach to Training Horses, Transdermal Delivery Systems, Transfer Factor, Trees, Video and Zoopharmacognosy.
HorseTech Directory